Case Study
CASE STUDY
AB InBev
During the key event period before May Bank Holiday, AB InBev wanted to drive online engagement and sales for Budweiser and Stella Artois...
Case Studies / AB InBev
AB InBev wanted to drive online engagement and sales on Morrisons.com during the key event period right before May Bank Holiday. Their focus was to increase awareness for their 20-pack of Budweiser and Stella Artois bottles. Branded advertisements were displayed on 160 locations
throughout the site during this 12-day campaign.
Morrison’s homepage was the top driver of engagement for Budweiser, driving 535 clicks out of a total number of 889 clicks. The campaign also brought in an impressive CTR of 0.5% for Budweiser under the Shop: Beers, Wines and Spirits category. Stella Artois’ best driver was via the Shop Level 1 category, which drove 187 clicks.
The branded advertisements delivered an impressive grand total of 1.02m viewed impressions, proving that this ad serving campaign was able to increase engagement and Working with Morrisons Media generated strong returns for AB Inbev, who received a 5:1 return on sales for the Budweiser and Stella Artois SKUs.
Morrison’s homepage was the top driver of engagement for Budweiser, driving 535 clicks out of a total number of 889 clicks. The campaign also brought in an impressive CTR of 0.5% for Budweiser under the Shop: Beers, Wines and Spirits category. Stella Artois’ best driver was via the Shop Level 1 category, which drove 187 clicks.
The branded advertisements delivered an impressive grand total of 1.02m viewed impressions, proving that this ad serving campaign was able to increase engagement and Working with Morrisons Media generated strong returns for AB Inbev, who received a 5:1 return on sales for the Budweiser and Stella Artois SKUs.
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