Case Study
CASE STUDY
Dairy Crest
Dairy Crest grew their online presence and performance for Country Life, Clover, and Vitalite brands to match the activity in Morrisons stores...
Case Studies / Dairy Crest
Dairy Crest wanted to grow penetration and drive performance online to match the activity that was occurring in Morrisons stores. This campaign focused on three of Dairy Crest’s brands: Country Life, Clover, and Vitalite. Banners were placed in high traffic, in category, and cross-sell locations throughout Morrisons.com.
Clover Spread advertisements were displayed in 446 locations, generating 1.6m+ viewed impressions, and 2,354 clicks. The most popular driver came from the Favourites page, driving 960 clicks with a 1% CTR. The category location Shop: Fresh created an additional 396 clicks, which led to an impressive 7:1 ROI.
The Country Life banners generated 1.8m+ impressions, and 3,072 clicks from banners placed in 2,000 separate online locations. Dairy Crest received a 3:1 ROI. Category locations were also effective, creating 610 clicks.
Banners displaying Vitalite were shown on 363 locations on Morrisons.com, which got 760k+ impressions, 1,319 clicks, and a 3.0 ROI. Similar to Clover Spread, the top driver came from the Favourites page, driving 461 clicks.
The team at Dairy Crest were pleased with the results, which increased sales and awareness for all three brands.
Clover Spread advertisements were displayed in 446 locations, generating 1.6m+ viewed impressions, and 2,354 clicks. The most popular driver came from the Favourites page, driving 960 clicks with a 1% CTR. The category location Shop: Fresh created an additional 396 clicks, which led to an impressive 7:1 ROI.
The Country Life banners generated 1.8m+ impressions, and 3,072 clicks from banners placed in 2,000 separate online locations. Dairy Crest received a 3:1 ROI. Category locations were also effective, creating 610 clicks.
Banners displaying Vitalite were shown on 363 locations on Morrisons.com, which got 760k+ impressions, 1,319 clicks, and a 3.0 ROI. Similar to Clover Spread, the top driver came from the Favourites page, driving 461 clicks.
The team at Dairy Crest were pleased with the results, which increased sales and awareness for all three brands.
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