Case Study
CASE STUDY
Graze
Graze increased their brand awareness on Morrisons.com with banners displayed on key pages, which featured discounts and an offer for customers to get a free box of snacks...
Case Studies / Graze
Graze wanted to get closer to Morrison’s online shoppers by increasing their brand awareness. They had products on offer and wanted shoppers to engage and purchase discounted items, while also encouraging new customers to sign up for a free box of Graze snacks.
To reach a wide audience, Morrisons Media placed banners and featured Graze products at the top of key pages on 395 locations throughout the site. The Offers page was the optimal place, driving 675 clicks along with Basket banners which generated 560 clicks. Banners that advertised the ‘Get Your FREE Box’ offer also proved to be popular with shoppers, delivering 100k+ impressions, 1,360 clicks, and a CTR of 1.2%.
Over the course of this month-long campaign, Morrisons Media delivered a 2:1 ROI, driving over 2.3m viewed impressions and a total of 2,239 clicks for Graze. We were able to tick all the boxes for Graze; this campaign created Shopper Solutions, drove engagement, lifted sales, and increased shopper awareness for products on promotion.
To reach a wide audience, Morrisons Media placed banners and featured Graze products at the top of key pages on 395 locations throughout the site. The Offers page was the optimal place, driving 675 clicks along with Basket banners which generated 560 clicks. Banners that advertised the ‘Get Your FREE Box’ offer also proved to be popular with shoppers, delivering 100k+ impressions, 1,360 clicks, and a CTR of 1.2%.
Over the course of this month-long campaign, Morrisons Media delivered a 2:1 ROI, driving over 2.3m viewed impressions and a total of 2,239 clicks for Graze. We were able to tick all the boxes for Graze; this campaign created Shopper Solutions, drove engagement, lifted sales, and increased shopper awareness for products on promotion.
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