Case Study
CASE STUDY
Nestle Cereal Partners
Banner adverts associated with targeted search terms delivered long-term brand value, and impressive ROI for Nestle Cereal Partners...
Case Studies / Nestle Cereal Partners
Nestle Cereal Partners wanted to increase sales and increase their share of children's breakfast cereals in the rapidly growing on-line channel at Morrisons in the summer.
A campaign was created targeting families through targeted Search Terms displaying an Banner Advert for Shreddies, Cheerios, Lion, Nesquick and Curiously Cinnamon on the Cereals Category and associated Category Pages.
The campaign delivered an outstanding 8:1 ROI vs a target of 3:1 driving 1.9m impressions with incremental sales of £3.7k. Key highlights included increasing sales from Favourites which in turn delivers longer term repeat sales, and driving sales through the offers pages, the chocolate category page and cereals category page. This intelligent ad serving generated fantastic returns for limited investment, drove cross category association and delivered longer term brand value.
A campaign was created targeting families through targeted Search Terms displaying an Banner Advert for Shreddies, Cheerios, Lion, Nesquick and Curiously Cinnamon on the Cereals Category and associated Category Pages.
The campaign delivered an outstanding 8:1 ROI vs a target of 3:1 driving 1.9m impressions with incremental sales of £3.7k. Key highlights included increasing sales from Favourites which in turn delivers longer term repeat sales, and driving sales through the offers pages, the chocolate category page and cereals category page. This intelligent ad serving generated fantastic returns for limited investment, drove cross category association and delivered longer term brand value.
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