Nestle Cereal Partners wanted to increase sales and market share of their children's breakfast cereals (Cheerios, Shreddies and Shredded Wheat Bitesize) in the rapidly growing online channel at the key back to school seasonal opportunity.

A campaign was created to increase sales via a Banner Advert on cereals and associated pages targeting busy families returning to school after the Covid break via the Search and Category Pages. Buying into a new cereal purchase or reviving an old favourite at this time leads to new habits for families and delivers higher long term repeat purchases.

The campaign delivered a strong 3:1 ROI driving 1.5m viewed impressions and a 0.61% click through with sales up +102%. Key highlights included increasing sales from Favourites (6.85% CTR on product placement category pages) which in turn delivers longer term repeat sales, and driving sales through the offers page where shoppers may not have been looking to buy cereals. This intelligent ad serving generated excellent returns for limited investment, drove cross category association, delivered longer term brand value and was successful in increasing sales at the critical back to school time.