Case Study
CASE STUDY
White Claw
White Claw wanted to increase brand awareness sales during their UK launch...
Case Studies / White Claw
White Claw wanted to use Morrisons.com as their exclusive online launch partner in the UK to raise their brand awareness and sales of their hard-seltzers during their UK launch. Over the course of this 12-week campaign, Morrisons.com displayed branded advertising units and banners with the aim to get more customers to purchase White Claw branded hard-seltzer products.
The team at GroupM behind the launch were delighted to see that the branded advertising units and banners generated a total of 9,302,575 impressions from shoppers. Not only did this campaign increase brand awareness, it converted customers who clicked the advertising units and banners 24,000 times.
A successful eCommerce campaign that ticked all the boxes for the client, who were entering a brand new category and had no established recognition in the UK market at the time of the campaign.
The team at GroupM behind the launch were delighted to see that the branded advertising units and banners generated a total of 9,302,575 impressions from shoppers. Not only did this campaign increase brand awareness, it converted customers who clicked the advertising units and banners 24,000 times.
A successful eCommerce campaign that ticked all the boxes for the client, who were entering a brand new category and had no established recognition in the UK market at the time of the campaign.
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