Blog Layout
Morrisons to donate 100,000 chocolate eggs to families this Easter
Morrisons | 22 March 2021
Industry Insights / Morrisons to donate 100,000 chocolate eggs to families this Easter
- The eggs will be distributed to local food banks, schools and community groups via Morrisons Community Champions -
- Morrisons customers can also donate Easter Eggs in-store -
Morrisons Community Champions at all stores nationwide will be working with local food banks, schools and community groups to distribute the Easter treats to individuals and families who would benefit most.
Each of Morrisons 497 stores
will receive a dedicated delivery of more than 200 Easter eggs,
including household favourites Smarties and Creme Egg, which will be set aside, ready to donate.
Customers also have the opportunity to get involved as Morrisons is setting up ‘Easter Egg Donation Stations’ in every store.
The supermarket wants to raise the spirits of the nation and spread some hope and joy across local communities as lockdown restrictions are set to be eased by the government this week.
Rebecca Singleton, Customer & Community Director at Morrisons said:
“We know that celebratory occasions can come at an additional cost to families, but we want to make sure that no-one goes without Easter eggs this year. Across the UK we’ll be donating 100,000 eggs to local communities where they are needed most.”
The Easter egg giveaway is part of Morrisons £5 million drive
to keep the nation’s food banks stocked by manufacturing additional products which are then donated directly to local communities. The £5 million donation, announced in January, adds to the £10 million
worth of food that Morrisons donated in 2020.
- Ends -
Morrisons is launching a Sustainable Beef and Lamb Scheme to recognise, help and financially support beef and lamb farmers working to help the environment.
Morrisons is giving away 2.75 million packets of cornflower seeds to celebrate The Queen’s Platinum Jubilee and give the nation a colourful boost.
Powerful media inventory to amplify your existing JBPs...
Create a campaign brief and we'll respond within 24 hours with a recommendation & commercial proposal...