The judging panel recognised Morrisons commitment to future-thinking initiatives including a deal to supply the new Amazon Fresh stores as well as it’s Market Kitchen format, which offers customers the opportunity to have their breakfast, lunch or evening meal freshly made-to-order by a chef, at the same time as getting their groceries.  

The judging panel commented: “It did a lot of creative stuff around the pandemic, including food boxes and telephone ordering for vulnerable people. It pushed ahead with things like store openings and its Market Kitchen initiative – which is a really excellent foodservice concept that can be used as a footfall-driver for its stores. Everyone should be applauded for their efforts during the year, but for me Morrisons was the stand-out.”

Claire Grainger, Group People Director, said: “On behalf of our Executive team, I wanted to say congratulations, and more importantly a huge thank you to every single one of our 106,246 foodmakers and shopkeepers. This award recognises the incredible contribution they have all made during a truly unprecedented and challenging period for the whole nation and our Company. We are incredibly proud of everything they continue to do daily for all those who rely on us.”