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Thank you, Ma’am: Morrisons renames Victoria Sponge to Elizabeth Sponge
Morrisons | 27 April 2022
Industry Insights / Thank you, Ma’am: Morrisons renames Victoria Sponge to Elizabeth Sponge
Morrisons has renamed the classic Victoria Sponge Cake to an Elizabeth Sponge in honour of the Queen ahead of the Platinum Jubilee celebrations.
The Victoria Sponge is traditionally one of the most loved British cakes and a royal favourite, with the Duchess of Cornwall
recently sharing her preferred recipe for making the cake which involved toppings such as jam and cream spread on sponges and topped with berries.
The Elizabeth Sponge from Morrisons shares the royal recipe, with every cake being freshly prepared by hand in store at the Market Street Cake Shop.
Each cake is made up of three layers
of classic sponge sandwiched between strawberry jam and whipped cream, before a Morrisons Cake Maker completes the top with an arrangement of fresh strawberries
and a dusting of icing sugar.
The Elizabeth Sponge costs £4
and serves 6 people, making the cake ideal for families hosting celebrations across the Jubilee weekend. It can be enjoyed at any tea party with the Queen’s favourite tea – an Earl Grey.
Jessica Islip,
Cake Shop Manager at Morrisons, said: “The Platinum Jubilee is a cause for nationwide celebration and we want to help our customers enjoy the festivities by offering a cake fit for a King or Queen. Victoria Sponges are one of our customers’ favourite cakes and we hope the change in name brings a bit of fun to their long weekend as well as a tasty treat.”
The Elizabeth Sponge is available from Monday 30th May
in 334 Morrisons Cake Shops nationwide.
For more information, visit: www.morrisons.com.
- Ends -
Morrisons is launching a Sustainable Beef and Lamb Scheme to recognise, help and financially support beef and lamb farmers working to help the environment.
Morrisons is giving away 2.75 million packets of cornflower seeds to celebrate The Queen’s Platinum Jubilee and give the nation a colourful boost.
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